Self serving bias is defined as a cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner. Unfortunately, it is all too common. In regard to organization leadership, it can be detrimental.

From a leadership point of view, a self serving bias is basically when a person or organization takes personal credit for success while blaming outside sources for failures. This is a terrible trap and can set the organization up for failure long-term because decisions for that organization are based off of performance reports. Those reports could be skewed if self serving bias creeps in. Leaders within an organization must look out for such traps.

While sometimes hard to spot, self serving bias can be identified. However, it usually takes strong examination over a period of time to do so or a keen eye in the moment along with plenty of context. Regardless, if a series of reports presented by leadership continue to follow the pattern – BEWARE! I will demonstrate this with a scenario for clarification.


Economic times are hard. The CPI shows a current rate of just over 2%. Though, based off of more real and tangible standards, the actual rate can be gauged at over 6%. This equates to the dollar simply not going as far as it used to. Why? This is because the inflation is compounded by the inflation that came before it; to the tune of well over 2,280% since 1914.

This is bad news for consumers. The simple result is that people may not be able to buy as much while policy makers scramble to figure out what to do about it. It’s also bad news for producers and retailers because prices increase. Situations like this have actually resulted in the package manipulation stories we have all become familiar with; where cereal boxes become thinner, cans are not filled all the way or when the bottom of containers get a divot.

In spite of the hardship, the world doesn’t stop turning. People still need goods and companies must still turn a profit. Grocery stores are a great example for this and horrible economic indicators do not mean that store managers get to stop answering to their corporate leaders or shareholders.

Self Serving Bias Examples:

#1 – Sales are down. The grocery store managers suggest that the economic climate is to blame for the poor performance.

#2 – Sales are up. Managers claim a victory and attribute this victory to processes or leadership for good performance in the face of economic hardship.

While either might be true to a certain extent, the situation at hand is clearly more complex that what was claimed. This can usually be verified by a decent market and/or trend analysis. Such claims (either way) should be measured against the other factors that are available for review.

Clearly, many different examples could be used here. Regardless, self serving bias is not a good thing. It can often results in poor decisions that are based off of flawed information. If you see this pattern, review the details yourself and act accordingly.